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| Monday, August 20, 2007 |
| The REAL TRUTH on How to Write an eBook |
The REAL TRUTH on How to Write an eBook
by: John Macko
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain? There is only one way to climb a mountain ? step by step.
Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.
Beginning Steps to Writing an ebook:
First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books? as long as it's not too cute. For example, Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read: We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.
Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:
* Does your book present useful information and is that information currently relevant?
* Will you book positively affect the lives of your readers?
Is your book dynamic and will it keep the reader's attention?
* Does you book answer questions that are meaningful and significant?
If you can answer yes to these questions, you can feel confident about the potential of your ebook.
Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length.
Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.
Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing.Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.
How to make your ebook "user friendly".
You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information and they break up the density of the page.
Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don?t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become.The better your writing becomes, the bigger your sales figures.
In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasises you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.
Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.
Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.
Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don?t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice".)
Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.
This article is part of a 6 part series on ebook writing, compiling and pricing structure. You can find all articles here over the next couple of days or see them all, along ith other great and informative articles on "The TRUTH" about Internet and affiliate marketing on my website listed below.
About the author:
John Macko "The Marketing Magican" provides valuable affiliate and marketing information resources and informative articles at http://pay-alot-less.comLabels: Write an eBook |
posted by Beebee @ 11:41 PM  |
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| Want to earn more Profits |
Want to earn more Profits
by: scott morris
It's a simple yet common question, "How can I make my business more successful?"
Success can mean a lot of different things to a lot of different people but when it comes down to it, the success of your business should only be measured by one thing - profit.
At the end of the day, it's not how many people came in to your store or phoned in. It's not even how many widgets you sold. At the end of the day, what truly matters is how much of a profit you made.
It would make sense then that your efforts focus on profit as the end result. With that in mind, there are only three strategies to increase profits for your business.
1) Increase the dollar size of each order
2) Increase the number of times people buy from you
3) Increase the number of people who buy from you
Most likely, your business is already primed to attack each of these three angles and implementing that attack should be fairly easy.
Let's say that you are the owner of Happy Wicks Candle Store. Let your customers know that for every $50 they spend they will receive a free 4-inch candle. When they are eligible for the free candle, offer them the option of upgrading the 4-inch candle to a 6-inch candle for only four dollars.
Implement a customer loyalty program. Whenever a customer spends $200 with your store they receive a 20% discount on their next order. Show loyalty to your customers, too. Create customer-only events and sales, even workshops on how to make candles at home.
Candles are also popular gifts. Be sure to place your contact info on each and every candle. This makes it easy for the gift recipient to purchase from you. Be sure to also use this tactic when co-promoting with similar businesses such as a flower and bath and body shop.
Looking at the example Happy Wicks Candle Store, the tasks of increasing profits was not a difficult one. Truly, it's a matter of putting systems in place that generate increasing profits.
Take a look at your business and examine the systems you have in place. Chances are there's undiscovered profits lying about. Put systems in place to gather those profits and you'll find your business reaching new heights of success.
About the author:
Scott Morris's provides accurate retail and foodservice Information and store locator http://storesguide.com/
for more information, you can visit http://storesguide.com/Labels: More Profits |
| posted by Beebee @ 11:36 PM |
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| Where To Find Products To Sell On Ebay |
Where To Find Products To Sell On Ebay
by: David Riewe
One key for business success using eBay is sourcing products to sell. The first questions eBay sellers should ask themselves are: "What can I sell?" and "Where can I buy?"
There are two kinds of sellers on eBay, garage sellers and business sellers. Garage sellers are people who sell products they are not going to use any more and that are usually not new. Garage sellers are not profit driven, their main objective is usually to get rid of some stuff they don't need. They will be happy to make some money by selling something that is no longer useful to them. On the other hand, business sellers are people who will buy and sell products for profit, they consider eBay a business and need to earn profit on the products they sell.
The first key to success for business sellers is an old marketing rule, RESEARCH. The products you need to sell are products that eBay buyers will want to buy. Apart from being a massive market place, eBay offers you a cheap source of research that you can conduct without moving from your computer.
If you are a business seller, it is fundamental that you spend some time researching before you decide which products you want to sell. Follow these research guidelines:
1. Search for the categories that are most popular. The first index is the number of listings that exist under each category. In addition, you need to look at how many bids the products have.
2. Look at the ratings of the sellers who are listing products in each category and study their profiles. See how many products they are selling and how many products they have sold in the past.
3. Analyze prices. You need to become an expert in your category and you need to know at which price a product is worth buying as well as the expected final winning price of your auction.
4. Select no more than one or two categories. "Specialization" is another basic rule of marketing. It is better to become an expert on something, as this will inspire confidence and trust in your potential customers. Online marketing is all about trust.
For conducting good research, you need time and organization. There are different software programs in the market that can help you save time as well as optimize your research.
Now that you are becoming an eBay expert and have conducted a proper search, you are almost ready to start your business. Before starting to sell, you need to buy! Here are some ideas from where you can source products:
1. Write your own e-book and sell it. If you have any passion or are an expert on a subject for which you can find a niche in eBay, do not hesitate to spend some time on writing your own book. The advantage of this is that after your initial time investment, you can sell and sell copies of the book without having any additional costs. Selling information products is one of the most profitable businesses. Even if you are not an expert writer, you can find other people who can write the book for you.
2. Use drop-shipping. There are wholesalers that will sell you products and send them to the address that you tell them. The advantage of this source is that you do not need to carry inventories, so your investments are minimized. After your auction is finished, you send them your customers address and they will do all the shipping. If you decide to use this kind of source, you need to make sure that your auctions winning price can be higher than the price you will pay for the articles. At minimum you should expect to double your costs.
3. Buy from eBay. Many eBayers success comes from knowing how to buy well on eBay and sell the same products at a higher price. If you know your category very well, you can easily find opportunities that will allow you to buy and resell making profit. Again, solid research is fundamental.
4. Buy Asiatic products. If you are willing to carry some inventories, you can invest on Asiatic products and buy them for a very cheap price. You can easily start importing Asiatic products from the Internet at www.alibaba.com.
5. Sell local products. If you live in an area that produces local products which can be bought at a cheap price and shipped to other areas where people would pay more, you should take advantage of the situation.
Best wishes for your success
About the author:
Discover 101 Ebay Auction Tips in this FREE ebook http://www.push-button-online-income.com/ebooks
Labels: Sell On eBay |
| posted by Beebee @ 11:34 PM |
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| Saturday, August 18, 2007 |
| #1 Business Building Tool in Network Marketing |
#1 Business Building Tool in Network Marketing
by: Jerry Olthoff
Ever wonder why one person succeeds and another fails in MLM? Or why someone has massive success in a company, then leaves, goes someplace else, and never, ever again duplicates that success? Or why some people spend 5, 10, even 20 years in network marketing with NO success...
Yet they never quit!
Or how an industry that does so many things so wrong can still be so popular ...
This Tool Can Change Your Life
On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what we have learned from 26 years in MLM.
The feedback has been astonishing.
People say, "I could have written that book!
That was my story.
Why did you steal my story? How could you know exactly what I went through?"
Back in 1991, my mentor was making full-time income from MLM.
He retired from that company and actually joined over 100 network marketing companies in the next few years, to figure out how this industry really works: the good, the bad, the ugly.
Here's what he did:
1. Got on dozens of company conference calls
2. Organized & categorized companies, products, compensation plans, distributor kits, & marketing materials to compare each company with all the others
3. Studied their business models, to understand what kind of behavior certain business models drove
4. Studied how different "upline gurus" trained (or did not train) their people
This process answered all the mysteries. It also revealed some valuable, valuable secrets about network marketing.
Example #1:
The hard-driving, closing salesperson is about 8% of the population. And those 8% have convinced the other 92% that the 8% are right and the 92% are wrong.
How did they do that?
Because that is what THEY do. It works for them, so they have total confidence they are right, and when you feel their confidence, you KNOW they must be right, so you do what they tell you.
92% of the world's population is sales-resistant.
They do not like to be sold, and they do not want to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them,
"Make a list of your friends and family. Call them up. Get 'em into the business. You need to hear 100 'No's for every 'Yes'.
Guess what?
It still only works for the 8%.
If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years...
Maybe forever.
The Choice Is Yours
You can't become something you hate in order to be successful. This model works for the 8% who are real salespeople.
It's a disaster for the rest of us...
A very bad business model.
Example #2:
Every person on the planet has to be educated in the skills of what they're doing.
Whether you're a doctor, carpenter, plumber, ditch digger ... whatever you are... You've got to be taught the skills of that business.
And what "Success In 10 Steps" does for people is, it gets them to realize,
It's not your fault! The people teaching you didn't know any better.
They weren't bad people. They weren't lying to you intentionally. They just didn't know any other way to do the business.
Do you think you can wake up one morning and say, "I'm going to be a doctor!"
And you go down and join a company, get a distributor kit for 50 bucks, and you're a doctor?
Of course not. That's ludicrous.
How about a carpenter?
No way. You have to learn pitches and square and level and plumb.
You have to be taught the skills. Yet people get in network marketing, and they're told,
"Call your friends & family." It's the biggest fallacy in the industry.
Network marketing is not a sales business.
It's a teaching & mentoring business.
When you build people, people will build your business. Those upline guru leaders will tell you,
"Well, you didn't make enough phone calls. You're a loser. If it's to be, it's up to me." Have you heard all that stuff?
I bet you believed it, too, haven't you?
Why This Ebook Is Such a Hot Tool For Building Your Business
So the ebook really opens people's eyes to the fact that they've been lied to. You must do your business with people who WANT to be in business with you. You have to sell product to people who LOVE the product and want to buy it. That only comes through target marketing.
We learned early-on about targeted marketing.
Only talk to people who have raised their hand and want what you have.
Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook?
They're divulging some critical information. The business is not working for them.
They want to figure out what the problem is. And they're looking to you for help. THAT is the basis of a long-term relationship, and THAT is the effect you can create with "Success In 10 Steps."
See for yourself. Download your copy now.
About the author:
Jerry Olthoff lives in Apache Junction, AZ, with his wife, Dr. Nancy Olthoff, and their 2 mini-dachshunds. For years he owned an insurance agency. Now he helps people achieve success in network marketing. Get your complimentary copy of "Success in 10 Steps" at http://drolthoff.bigmlmlies.com/?mad=2823Labels: Building Tool |
| posted by Beebee @ 4:21 PM |
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| Thursday, August 16, 2007 |
| Project Duit Internet |
Welcome to the project duit internet - Internet Business Opportunity
Project Duit Internet:Gateway to your business to business.Project Duit Internet bring to you all about Business Opportunity.
- All about Business opportunity |
| posted by Beebee @ 5:10 PM |
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